Microsoft Advertising Blog - All Comments

re: adCenter Analytics Beta To Close

Connor Bringas — Fri, 25 Jun 2010 21:28:41 GMT

I was hoping Microsoft came out with a better tool similar to google analytics. It works pretty good, but still has some issues of course. Perhaps they can come out with a complete analytics tool then maybe bing would be in some sort of competitive space with google.

re: From TravelCom: Mobile Advertising Opportunities in the Travel Vertical

Sojournrentals — Fri, 25 Jun 2010 16:52:02 GMT

Very nice post and this is good news to people who always love to travel. Thanks very much, I am obliged to announce that your site is amazing!

re: New Whitepaper: Evaluating the Effectiveness of Digital Advertising for Brand Campaigns

Hilary — Tue, 22 Jun 2010 15:48:40 GMT

To what extent is this a result of the consumer ALREADY having a relationship with the brand in question ie they look at the ad because they are already a user? ie think Rosser Reeves fallacy, cognitive disonance etc etc. This information alone cannot be used to say that the more time somone spends with and ad on line causes them to interract more with the brand. It is simply a correlation - not necessarily a causation.

re: World’s Greatest Salesperson - Cannes Lions 2010

Catch Advertising — Mon, 21 Jun 2010 18:01:53 GMT

The limit is in the mind

If you think you can and have the desire to achieve you can do it

re: The Case for Adoption: One Giant Step for Attribution

Mel Carson - MSFT — Mon, 21 Jun 2010 15:34:20 GMT

Hi Jin - we made an announcement a while ago on that:

community.microsoftadvertising.com/.../adcenter-analytics-beta-to-close.aspx

Thanks, Mel

re: The Case for Adoption: One Giant Step for Attribution

Jin — Mon, 21 Jun 2010 09:52:56 GMT

I just want to know what happened with Microsoft adCenter Analytics. Is there any new plan to continue this？

re: Video: Xbox LIVE and Branded Entertainment at Digital Hollywood

Rara — Sun, 20 Jun 2010 15:44:03 GMT

re: Dell B2B Social Media Huddle – Videos and Photos

Lee Odden — Thu, 17 Jun 2010 03:25:10 GMT

What a great idea, thanks for posting this Mel. B2B social is such a huge opportunity. Am off to check out some of the videos... :)

re: Cannes Lions 2010 – Sharing the Microsoft Schedule

J Kaye — Tue, 15 Jun 2010 12:24:37 GMT

Any Cannes Lions Delegates still looking for last minute accommodation in Cannes next week might like to take a look at our 3 bedroom apartment at 90 rue d'Antibes, just behind the Grand Hotel.

We are currently offering a 35% Last Minute Discount on bookings for the Cannes Lions!

Good luck

Joel

re: Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

James — Sun, 13 Jun 2010 11:25:11 GMT

I’ve been into blogging for quite some time and this is definitely a great post Young. So please keep up the informative posts!

re: Interactive TV: The myth (and new reality)

Itzhak Wolkowicz — Tue, 08 Jun 2010 14:55:40 GMT

First, I would like to say that your article is right to the point.

Interactive TV just came too early - before anyone actually understood the consumer need, and, indeed - the business models that justify the move.

But today we see it more and more of it - Interactive TV being replaced by the new buzzword in town - Social TV. Interactive TV is getting a whole new meaningful use – when you add the social dimension to it (now that people are used for twitter/facebook/blogs/the Web2.0 World).

I have yet to see even ONE Social TV feature in the upcoming Google TV product, yet, everyone talks about it like it's the future of TV - and why is that? Because today, people DO understand the benefits of social interaction via the net, and want it in their living room experience. Ten-years ago, If I would tell you that one day you'll enjoy writing 140 character massages about your breakfast or your day at work - and share them to the whole world, you would probably think I’m crazy.

Now everyone is trying to be there - We had 2 different researchers talking about Social TV in our IMTC 2025 event (from MIT and AT&T) and even the cable providers are heading there from their perspective (see the Triple Play panel - http://bit.ly/czLkNw). Gaming consoles are far from being gaming only devices these days (and indeed it seems that MS seems to grasp that idea very well). TV experience will be completely different in the next few years.

re: Two Ways to Transform Business

Anna — Fri, 04 Jun 2010 00:15:41 GMT

Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can’t wait to read lots of your posts.

re: Interactive TV: The myth (and new reality)

Zelda Upchurch — Wed, 02 Jun 2010 21:21:13 GMT

This is a good article.

re: Dell B2B Social Media Huddle – Videos and Photos

Mel Carson - MSFT — Thu, 27 May 2010 08:32:39 GMT

It was a pleasure Kerry. We learned so much too. Events like this where smaller groups can break out and discuss the issues of the day are few and far between. Look forward to the next one!

Mel

re: Dell B2B Social Media Huddle – Videos and Photos

KerryatDell — Wed, 26 May 2010 12:19:48 GMT

Hi Mel,

Thanks for hosting us for the day. We really enjoyed it and the feedback so far has been very positive. A great bunch of speakers and delegates discussing and collaborating on B2B best practices made the day for me.

See you soon.

Kerry