Today we have launched full HTML device targeting, which allows advertisers to easily target mobile display ads to the group of all handsets that have the capability to render full HTML sites including those sites developed for the PC web. These phones include iPhone, Android, and full HTML browser Windows phones and Blackberry devices.

Targeting full HTML mobile devices is appealing to advertisers for many reasons. Some advertisers wish to reach this audience segment simply due to their increased consumption of mobile media products. Other advertisers wish to use full HTML targeting to target Rich Media ad campaigns to devices that support these advanced mobile ad units, or simply to drive consumers to a more engaging full HTML page designed for mobile screens.

Still other advertisers wish to enter the mobile advertising space but have not yet optimized their website to render on feature phones or other less featured mobile browsers. While these advertisers recognize that the ideal consumer experience is to create a dedicated mobile web site for all mobile users, including those with devices capable of displaying sites originally created for the PC web, full HTML device targeting allows them to easily extend their online campaigns into mobile and reach this engaged mobile audience by driving these sophisticated users to their online destinations.

Previously, accomplishing this level of targeting required advertisers to keeping an up-to-date list of all the hundreds of mobile devices with full HTML mobile browsers, and then individually target each one of them to a campaign's targeting profile. This feature frees advertisers from the hassle of remembering which handsets are capable of rendering full HTML, and advertisers can now spend less time worrying if they missed any full HTML mobile device and more time optimizing their campaigns.

For more information on these and other Microsoft mobile advertising solutions check out our Mobile Advertising site or send through an email to MoAd U.S. Sales.

Thanks,

Raj Kapoor, Microsoft Mobile Advertising team